“Clean beauty” is everywhere—from minimalist packaging to promises of purity. But with no universal definition or regulation, the term can mean very different things depending on the brand. So, what is clean beauty, and how do you know what’s truly safe and effective?
Let’s break it down.
Clean Doesn’t Always Mean Clear
At its core, clean beauty is about avoiding ingredients considered potentially harmful to human health or the environment. This often includes:
- Parabens
- Phthalates
- Synthetic fragrances
- Sulfates
- PEGs
- Certain preservatives
However, “clean” is not a regulated term. A product could have a sleek label and a few plant extracts yet still contain ingredients that irritate sensitive skin or disrupt hormonal balance. Transparency is key—and ingredient lists are your best friend.
Greenwashing vs. Genuine
Many products use green imagery and buzzwords to give the appearance of being more natural or ethical than they really are. This is called greenwashing, and it’s surprisingly common. Here’s what to watch out for:
- Overuse of trendy actives: Ingredients like hyaluronic acid or vitamin C are often included at low, ineffective concentrations just for marketing appeal.
- Fragrance loopholes: “Fragrance” can be a catch-all term for hundreds of undisclosed chemicals
- Long, unpronounceable ingredient lists: Not always bad—but often worth a closer look
The Ingredients That Do the Work
Instead of just what to avoid, clean beauty should also be about what you’re getting. Look for:
- Ingredients backed by science(like the globally patented, Metadichol®)
- Minimalist formulas that do more with less
- Transparency from brands about sourcing, formulation, and safety
Why It Matters
Your skin is your body’s largest organ—and it’s absorbing more than you may realize. While not everything penetrates deeply, small exposures can add up over time. Choosing cleaner products can reduce your body’s toxic burden and support your skin’s natural function, rather than working against it.
Meet Our Standard of Clean
If you’re looking for a truly different kind of skin support, our NANO SOMA® Skin Cream is water-based (not oil-based), light on the skin, and designed to work in harmony with your body. With a minimal ingredient list and a gentle scent from organic vanillin, it’s clean beauty—without the guesswork.
Are You Ready To See What It Can Do For You?
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*These statements have not been evaluated by the US Food and Drug Administration. This product is not intended to diagnose or prescribe for any medical condition, nor to prevent, treat, mitigate, or cure such condition(s). If you have any illness or medical condition, consult your healthcare provider.